Question 2. Devise TWO distribution strategies that consists of indirect distribution and intensive distribution. Please include the distribution channel involve, mode of transportation, and the importance in using both strategies. 20 marks

General GuidanceThe answer provided below has been developed in a clear step by step manner.Step: 1A distribution strategy seems to be a means of getting products or services to customers. Choosing a most efficient distribution option for your company is critical to increasing revenue and preserving client loyalty. To cater to varied consumer bases, some businesses choose to use several distribution systems.Explanation:ExplanationDirect and indirect distribution tactics are the two basic categories.Step: 2Indirect DistributionThe phrase "middleman" has a poor name, yet in the case economic distribution, these businesses can be beneficial in getting items to customers. Indirect distribution schemes use intermediaries to help with logistics and product placement so that products reach clients quickly and in the best position possible depending on consumer tastes and interests.Using external sales channels offers its own set of advantages. One can use indirect distribution to:a. share warehousing and handling expenses b. make it easier for consumers to identify their products profit from a third-knowledge, party's infrastructure, and salesforce c. eliminate the complexities of distribution logistics managementIntensive DistributionThe intense distribution approach places products for as many store outlets as possible. Gum, for example, is an item that frequently employs this method. Gum is available at petrol stations, grocery stores, vending machines, and retail outlets such as Target. This strategy is based on making a big number of things available in numerous locations. These things often do not demand an involved buying choice in which the customer conducts research prior to making a purchase. Rather, these are typical purchases that need very little effort to sell.The benefit of implementing an extensive distribution plan is that it generates money, raises product awareness, and encourages impulse purchases. More money is made as more things are sold. The more sites that sell products, the more potential for manufacturers to earn.Different types of Distribution Channels - WholesalerA wholesaler's ... See the full answer