Case Analysis - "The Marvel Way: Restoring a Blue Ocean."
Briefly discuss the problems that Marvel faced before they found a Blue Ocean.
Apply the 5 aspects of Value Innovation and Blue Ocean Strategy to Marvel.
Create the ERRC grid and a Value Curve for the Industry
Examine the factors that the movie industry competed on (before Marvel) and then use the ERRC grid to examine how Marvel created a Blue Ocean. Plot these using the Value Curve (remember to organize these in order E-Re-Ra-C).
Q：Is the Blue Ocean created by Marvel sustainable? If so, defend your answer. If not, discuss what they could do to extend their Blue Ocean.
The Marvel Way: Restoring a Blue Ocean makes sense of perhaps the best circle back in present day business history. This case accompanies a two-section video interview with then Marvel CEO Peter Cuneo who pivoted the business and sent off a blue sea. Established in 1939, Marvel Comics at first battled in a red sea creating essentially me-to ka knock-off comic books. In the mid 1960s, Marvel took a blue sea turn by zeroing in on noncustomer understudies. Wonder concocted characters that were individuals first and superheroes second: Spider-Man, The Hulk, Iron Man, the X-Men. The business flourished. By the 1980s esteem extractors took over Marvel, seriously skewing worth, benefit, and individuals. In late 1996 Marvel sought financial protection, a casualty of red sea the executives rehearses. New administration bought the business out of chapter 11 out of 1998 yet confronted an overwhelming errand: Marvel owed $30 million in yearly premium installments on a $250 million advance, cash was tight to the point that they nearly missed finance, and film privileges for a considerable lot of their best characters were authorized to other people. First supervisors settled the business then Marvel made another kind of blue sea that proceeded to create the most productive film establishment ever. A little more than 10 years in the wake of leaving insolvency an obligation free Marvel offered itself to Disney for $4.2 billion. Restrictive two-section video interview with CEO Peter Cuneo and Lecture Slides can be gotten underneath. Accessible in English, Chinese, Spanish and Korean. Learning objective: Figure out how to utilize Blue Ocean Strategy to turn from a red to a blue sea. Show the significance of adjusting worth, benefits and individuals. Make sense of the contrast between esteem extraction and worth advancement, and the monetary and moral repercussions of each. Blue sea technique is a milestone thought established by W. Kim and ... See the full answer