In the development and marketing of a product or service, the idea of features is critical. Your product or service's features are the things it does or possesses. Some ovens, for example, have self-cleaning capabilities, smooth stovetops, warming bins, and convection capabilities.

Customers purchase a product or service for a variety of reasons. Some ovens, for example, provide purchasers with safety, convenience of use, affordability, or status (in the case of many ovens with stainless steel shells).
Services, like products, differ from one another in terms of unique features and benefits, however these distinctions may not always be readily apparent to potential clients. Master painters may be used by one construction contractor, while labourers are used by another. Both will claim to be painters, but only one of them has master painters (a feature) and produces a better-looking paint job (a definite benefit).

Every product or service has a certain goal in mind. The aim of an oven, for example, is to bake uncooked food, but not all ovens have the same qualities and advantages.

A product's or service's distinctiveness can set it apart from the competition. A product's or service's capabilities can be communicated through features. However, features are only valuable if buyers believe they are worthwhile. You want characteristics that customers view as valuable benefits in your products or services. You may boost sales and profitability by emphasising benefits in your marketing and sales efforts.

It's critical to remember that people purchase items and services in order to solve an issue or fulfil a need. Customers will always ask the inquiry, whether consciously or unintentionally.

Because benefits are more essential to customers than features, it's critical that you understand the advantages your products and services give, stress these benefits in your sales efforts, and update your products and services when new or additional benefits are requested by your customers.

Consider how car companies market themselves. They don't highlight the layout of the vehicle or its carrying capacity when selling minivans. They portray cheerful families loading their children, sports gear, and toys into the van. Above and above the features, they emphasise the benefits.

Here are some more examples of benefits that go beyond the features:

A Web site shopping cart provider that provides hosted solutions to medium-sized organisations might highlight the ease and time savings of not having to maintain a separate server having to maintain a Web site. It’s selling convenience, not software.

If a carpet manufacturer showed how its carpets could help produce nicely adorned interiors, it might be more successful. A stack of carpet samples or a list of fabric attributes may be less useful than pictures of lovely spaces. It's not about selling carpets, but about selling beauty.

A consulting firm's marketing efforts can be focused on emphasising its end product—improved performance and profits—rather than its advising methodologies. It is not consulting that is being sold, but rather profitability.

Instead of stressing reliability or quality, a computer printer maker can highlight less effort or lost time. It's all about simplicity of use, not printers or quality.

The health benefits of eating salmon may be highlighted by a salmon fishery. It's not about selling fish, but about selling wellness.

Go to an online catalog of personal use items. Randomly select two products from their inventory and combine them into a useful innovation. Describe the key functionality.

Public Answer

Go to an online catalog of personal use items. Randomly select two products from their
inventory and combine them into a useful innovation. Describe the key functionality.