Question Please pick between: 1. Focused-differentiation strategy2. Cost-focus strategy3. Differentiation strategy4. Cost-leadership strategythank you! Porter's Four Competitive Strategies Porter's competitive strategies outline four different generic corporate strategies. This activity is important because knowledge of these strategies can help an organization to outperform its competitors and create a sustainable competitive advantage. The goal of this exercise is to test your knowledge of Porter's four competitive strategies. Each item is either a description of Porter's four different types of competitive strategies (including their goals and the size of their target markets) or an example of a company employing one of Porter's strategies. For each item, select the competitive strategy it best represents 1. The goal of this strategy is to offer unique products or services of superior value to a wide target market. Click to select) 2. The goal of this strategy is to offer unique products or services of superior value to a narrow target market. Click to select) 3. The goal of this strategy is to keep the costs, and therefore prices of a product or service low and target a wide market. Click to select) 4. The goal of this strategy is to keep the costs and prices of a product or service low and target a narrow market. Click to select) 5. Dollar Tree sells all items for $1 and caters to middle-class customers. Click to select) 6. Waffle House has over 2,000 locations, keeps a simple menu that rarely changes (and hence spends little on R&D to develop new menu items), and most customers' tickets are around $7 or $8. Waffle House appeals to a broad range of consumers, including truck drivers, business travelers, college students, and families. (Click to select) 7. Afterglow Cosmetics sells cosmetics that are manufactured in a gluten free facility, and all of its products are certified gluten- free. Afterglow cosmetics prices are in line with other high-end cosmetics brands. Click to select) 8. Starbucks serves premium quality coffee beverages and food items and has over 28,000 locations across the globe. The company also offers bottled versions of some of its products in grocery stores and has a branded liqueur through its partnership with Jim Beam Click to select)
REISGS The Asker · Management
Please pick between:
1. Focused-differentiation strategy
2. Cost-focus strategy
3. Differentiation strategy
4. Cost-leadership strategy
thank you!
Transcribed Image Text: Porter's Four Competitive Strategies Porter's competitive strategies outline four different generic corporate strategies. This activity is important because knowledge of these strategies can help an organization to outperform its competitors and create a sustainable competitive advantage. The goal of this exercise is to test your knowledge of Porter's four competitive strategies. Each item is either a description of Porter's four different types of competitive strategies (including their goals and the size of their target markets) or an example of a company employing one of Porter's strategies. For each item, select the competitive strategy it best represents 1. The goal of this strategy is to offer unique products or services of superior value to a wide target market. Click to select) 2. The goal of this strategy is to offer unique products or services of superior value to a narrow target market. Click to select) 3. The goal of this strategy is to keep the costs, and therefore prices of a product or service low and target a wide market. Click to select) 4. The goal of this strategy is to keep the costs and prices of a product or service low and target a narrow market. Click to select) 5. Dollar Tree sells all items for $1 and caters to middle-class customers. Click to select) 6. Waffle House has over 2,000 locations, keeps a simple menu that rarely changes (and hence spends little on R&D to develop new menu items), and most customers' tickets are around $7 or $8. Waffle House appeals to a broad range of consumers, including truck drivers, business travelers, college students, and families. (Click to select) 7. Afterglow Cosmetics sells cosmetics that are manufactured in a gluten free facility, and all of its products are certified gluten- free. Afterglow cosmetics prices are in line with other high-end cosmetics brands. Click to select) 8. Starbucks serves premium quality coffee beverages and food items and has over 28,000 locations across the globe. The company also offers bottled versions of some of its products in grocery stores and has a branded liqueur through its partnership with Jim Beam Click to select)
More Transcribed Image Text: Porter's Four Competitive Strategies Porter's competitive strategies outline four different generic corporate strategies. This activity is important because knowledge of these strategies can help an organization to outperform its competitors and create a sustainable competitive advantage. The goal of this exercise is to test your knowledge of Porter's four competitive strategies. Each item is either a description of Porter's four different types of competitive strategies (including their goals and the size of their target markets) or an example of a company employing one of Porter's strategies. For each item, select the competitive strategy it best represents 1. The goal of this strategy is to offer unique products or services of superior value to a wide target market. Click to select) 2. The goal of this strategy is to offer unique products or services of superior value to a narrow target market. Click to select) 3. The goal of this strategy is to keep the costs, and therefore prices of a product or service low and target a wide market. Click to select) 4. The goal of this strategy is to keep the costs and prices of a product or service low and target a narrow market. Click to select) 5. Dollar Tree sells all items for $1 and caters to middle-class customers. Click to select) 6. Waffle House has over 2,000 locations, keeps a simple menu that rarely changes (and hence spends little on R&D to develop new menu items), and most customers' tickets are around $7 or $8. Waffle House appeals to a broad range of consumers, including truck drivers, business travelers, college students, and families. (Click to select) 7. Afterglow Cosmetics sells cosmetics that are manufactured in a gluten free facility, and all of its products are certified gluten- free. Afterglow cosmetics prices are in line with other high-end cosmetics brands. Click to select) 8. Starbucks serves premium quality coffee beverages and food items and has over 28,000 locations across the globe. The company also offers bottled versions of some of its products in grocery stores and has a branded liqueur through its partnership with Jim Beam Click to select)
Community Answer
WLE4DC
1) Differentiation2) Focused-differentiation 3) Cost-leadership 4) Cost-focus 5) Cost-focus (the cost is low but the target market is narrow,only middle class) 6) Cost-le ... See the full answer