Question using a company of choice in Kenya, discuss how companies can position their products for maximum competitive advantage in the market place 

【General guidance】The answer provided below has been developed in a clear step by step manner.Step1/2ExplanationProduct Positioning in KenyaIn order for a company in Kenya to position its products for maximum competitive advantage in the marketplace, there are several key steps that can be taken.Firstly, the company must conduct thorough market research to identify the needs and preferences of its target customers. This can be achieved through surveys, focus groups, and other forms of data collection. By understanding the needs of their target market, companies can tailor their products to meet those needs more effectively.Secondly, the company must focus on developing high-quality products that are differentiated from those of its competitors. This can be achieved through investing in research and development, ensuring that the product is designed to meet the specific needs of the target market, and by using high-quality materials and manufacturing processes.Thirdly, the company must develop effective marketing strategies to promote its products to its target market. This can be achieved through a combination of advertising, public relations, and other forms of promotion. The marketing message should emphasize the unique features and benefits of the product and highlight how it meets the needs of the target market.Fourthly, the company must develop strong distribution channels to ensure th ... See the full answer