QUESTION
Write an opening and conclusion how COCA COLA can assess the environment and sustain in a competition industry based on each element given below.
Part 1: Macro environment
Discuss the External Analysis of COCA-COLA
using PEST analysis.
Part 2: Porter’s Five
model
Illustrate the model and explain the Porter’s FIVE
model of your COCA-COLA - threats of
new entrants, bargaining power of buyers, bargaining power of
suppliers, threats of substitutes good/services, competitive
rivalry within the industry.
Part 3: Competitor
analysis
Explain and analyse TWO competitors of
the COCA COLA of your choice in the aspect
of SWOT Analysis - You are required to
conduct the SWOT analysis for TWO competitors of your
choice. You may use table to explain on the
analysis.
Part 4: Recommendations
Apply Porter’s Model of Generic
Strategies to suggest competitive
advantage that can be applied to the COCA COLA of
your choice.