QUESTION

Write an opening and conclusion how COCA COLA can assess the environment and sustain in a competition industry based on each element given below.

Part 1: Macro environment
Discuss the External Analysis of COCA-COLA using PEST analysis.

Part 2: Porter’s Five model
Illustrate the model and explain the Porter’s FIVE model of your COCA-COLA - threats of new entrants, bargaining power of buyers, bargaining power of suppliers, threats of substitutes good/services, competitive rivalry within the industry.

Part 3: Competitor analysis
Explain and analyse TWO competitors of the COCA COLA of your choice in the aspect of SWOT Analysis - You are required to conduct the SWOT analysis for TWO competitors of your choice. You may use table to explain on the analysis.

Part 4: Recommendations
Apply Porter’s Model of Generic Strategies to suggest competitive advantage that can be applied to the COCA COLA of your choice.

Public Answer

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