1. What forces shaped modern Saudi culture? How similar or different are these forces from those that shaped the culture of Western nations? 2. What kinds of misunderstanding are likely to arise between an American company and a Saudi enterprise, neither of which has experience dealing with the other? 3. If you were in a position to advise a Western company that was considering doing business in Saudi Arabia for the first time, what would your advice be? 4. Since 2017, Crown Prince Mohammed bin Salman, the effective ruler of the country, has introduced a series of changes aiming at modernizing the country. These include relaxing many of the traditional norms based on conservative Islam. Why do you think he is doing this? What are the risks here for his government? Are there risks for Western businesses operating in the country?