QUESTION

  1. The following questions are based on the “d.light Design: Marketing Channel Decisions in India” case
  1. What issues does d.light face as it decides how to establish a channel structure in India? Be specific about any managerial, environmental, or legal issues.
  2. For rural consumers in India, discuss the issues that arise if selling through the
    1. Rural entrepreneur channel (managerial and/or, environmental and/or, legal?)
    2. Village retail channel (managerial and/or, environmental and/or, legal?)
    3. Centralized shops channel (managerial and/or, environmental and/or, legal?)
  3. Based on the above analysis, what would you advise d.light their channel structure should be? Which route to market should be its highest priority and why.
  4. Do you think d.light can be profitable while at the same time improving lighting access for the rural poor in India? Explain.

Public Answer

ZZ7GZL The First Answerer