Wendy's: A Plan for International Expansion by
Fabrizio Di Muro. For the following questions, please provide a
full detailed response concerning the case study provided
- What impact (if any) could Wendy’s prior failures in
international markets have on its current expansion effort?
- What challenges or issues might Wendy’s face in making a
significant expansion into Africa?
- Using the marketing mix (i.e. product, price, place,
promotion), determine what changes Wendy’s might have to make to
its operations if it opens restaurants in the foreign markets
highlighted in the case.
- Imagine that Wendy’s will open 1,000 restaurants in a foreign
market(s). Which foreign market(s) would you suggest it enter, and
how many restaurants would you suggest it open in each market?